(Bi-lingual Casting Directors)
As a seasoned Casting Director in the general market for many years, Elsie Stark recognized the need for someone who understood the Spanish language, the Latino/Hispanic culture, and who knew how to outreach to the talented actors who were Latino and who were not part of the commercial community at that time. She used her personal knowledge as a first generation child of Puerto Rican and Peruvian parents and applied it to her expertise in casting. A talented actor is a talented actor no matter what language they speak. You just need to know who they are and the nuances of the culture and no one knows that better than Elsie Stark and her colleague, Elizabeth Gans. Both are bi-lingual and respected casting directors with years of experience in working in the Latino/Hispanic market.
Elsie began to work with those pioneering agencies such as Bravo, Castor, Conill, Siboney & others. Today she continues to be the premiere casting company for the Latino/Hispanic market working with many of the major Latino/Hispanic advertising agencies, production companies as well as general market agencies, who have diversified and broadened their view of casting for general market. Her passion is to promote diversity in all areas of casting whether it's in Spanish or in English.